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In a grand high-level event on September 12-13, 2024, Galeries Lafayette Doha was recognized as the 2^nd finalist for the prestigious World’s Best Creative and Marketing Campaign by a Department Store at the 15^th IGDS World Department Store Summit (WDSS 2024). This accolade was awarded to Galeries Lafayette Doha for its innovative Silly Monsters campaign, which has captivated audiences and enriched the shopping experience for families across Qatar.

Since its launch in Oct 2023, the Silly Monsters campaign has brought joy and creativity to children and families in the State of Qatar. This vibrant initiative features playful monster characters that engage young audiences through interactive displays, workshops, and events. By seamlessly blending art and entertainment, the Silly Monsters campaign encourages children to explore their creativity while fostering a sense of community.

The 15^th IGDS WDSS, held at the Hotel Adlon Kempinski in Berlin, Germany, served as a vital platform for discussing the future of the retail and department store industries. The two-day summit brought together CEOs, senior executives, and industry experts to exchange insights, network, and explore ambitious strategies for sustainable growth.

The IGDS WDSS is recognized as the world’s leading discussion platform for department store leaders and their stakeholders, including brands, suppliers, and service companies. The annual event aims to foster collaboration and innovation, enhancing the industry’s ability to create sustainable solutions that benefit all participants.

Since its inception in 2015, the World’s Best Creative and Marketing Campaign by a Department Store award has highlighted the significance of marketing campaigns in enhancing brand equity, reputation, and customer trust. It recognizes the vital role these campaigns play in driving footfall and connecting with both new and existing customers.

Receiving the World’s Best Creative and Marketing Campaign by a Department Store award on behalf of Galeries Lafayette Doha, the General Manager of the boutique, Mr. Kevin Gerard Pender, expressed his pride regarding the Silly Monsters campaign, stating, “Galeries Lafayette Doha’s creation of the Silly Monsters campaign was both a voyage into the unknown and a labor of love. We really wanted to create a unique department store experience where the imagination of a child was at the forefront of the storytelling. Children’s imaginations are so unfiltered and unaffected by society’s pre-perceived ideas of what creativity and design should look like that, allowing their creations to take over the department store’s internal and external spaces was so exciting for us. Galeries Lafayette Doha became the blank canvas, and our young designers became the creative directors. In addition to this, we really wanted this campaign to be owned by our very special staff members, so each of the young designers had a parent who is part of our Galeries Lafayette team. Silly Monsters was not just a creative and commercial success but also a campaign of togetherness.”

Till today, Silly Monsters campaign not only enhances the shopping experience but also reinforces Galeries Lafayette’s commitment to being a family-friendly destination, making it a cherished hub for both children and adults alike, where Fashion and Art combine.

For more information about Galeries Lafayette Doha and the Silly Monsters campaign, please visit the store at 21 High st, Katara Cultural Village, Doha, Qatar or the website: www.galerieslafayette.qa.