On the occasion of the breast cancer awareness month on October 2022, Café Pouchkine at Galeries Lafayette, Doha, in partnership with the Qatar Cancer Society, hosted a 2-hour breast cancer awareness workshop on October 16, 2022. The invite-only workshop, attended by forty women from different sectors, educated participants about the disease, how best to tackle it and how to support cancer victims.

The all-pink event was graced by two breast cancer survivors, who gracefully shared their journey towards recovery. In the discussions, it was mentioned that everyone in the society has a role in fighting cancer. The survivors pointed that due to their relapse and experience, they have taken an active role in educating humanity on breast cancer.

In her presentation, the speaker of the event, Ms. Heba Nassar, emphasized the need to be proactive in order to detect the disease early and effectively treat it. “Information and early detection saves lives,” Ms. Nassar added. She continued that breast cancer, just like and cancer and disease should not be outlawed, instead the community should look for a way to curb the spread of the disease. She informed participants that currently there are support groups across the world that counsel the infected.

During the event, participants enjoyed pink afternoon tea prepared by Café Pouchkine. Similarly, giveaways of macaron boxes, coupled with pink beauty products from Galeries Lafayette, and complimentary breast cancer screening vouchers were handed out to all the participants.

Breast cancer is the most commonly diagnosed cancer type, accounting for 1 in 8 cancer diagnoses worldwide. Thus, October is the month designated for Breast Cancer Awareness globally. Café Pouchkine takes this opportunity as a social responsibility to educate its audience and customers on the importance of health mindfulness. In this era, technology and advancement in medicine has enabled humanity to address cancer. As with all cancers, the chances of successful treatment are vastly improved the earlier it is caught. We must play our role in accessing information, tools such as screening services and medication that can help us live a better and dignified life.