On December 11, 2021 Ali Bin Ali & Partners’ (ABAP) Consumer Agencies (CAG) 1 gathered for a year-end party at the Garden City compound, Doha. The year-end event has been the tradition not only in CAG1, but also for other line of businesses within ABAP.

One of the primary objectives of the gathering was to showcase how the business performed throughout the year and to recognize individual employee contribution, adding to business efficiencies in all the variables that led to overall success.

The event highlighted new strategies to combat the impending challenges in the market with various inputs from the team inspired by a well-known industrialist, Henry Ford – “Coming together is a beginning. Keeping together is progress. Working together is success.” This gave a clear visibility to the team in terms of what the Division’s priorities are and where they want to take it forward.

CAG1 is responsible for some of the leading global products distributed in Qatar, such as Kellogg’s, Pringles, Colgate-Palmolive, etc. Team CAG1 embraced the idea of teamwork and celebrated success to sustain employee engagement activities.

The evening became even more exciting with the announcement of employee performance recognitions. They were categorically split into different levels – Initiative, Consistent and Exceeding Expectations along with the rolling trophies which intend to pass every year to the new achievers.  A few raffle gifts were drawn that spiced up the program.

The night ended with a special word from the ABAP General Manager, Mr. Viji Kurien, followed by a sumptuous meal. Thanking every one present, Mr. Kurien said: “It is the joint effort of the entire CAG1 team that has made 2021 a successful year for the business. We should maintain this focus with consistent performance and move towards a brighter future.”