Launching yet another luxury boutique in Qatar, Ali Bin Ali Luxury – along with renowned London jeweller David Morris – has opened the first David Morris standalone boutique in the country. Located at 6, La Croisette, Porto Arabia – The Pearl-Qatar, the store is sure to become a hotspot for all fashion and luxury lovers in Qatar.

The store was officially opened to the public on May 9 as Mr. Adel Ali Bin Ali, Chairman & President of ABA Group, Mr. Awn Zureikat, Chief Operating Officer – ABA Luxury along with Mr. Jeremy Morris, MD of David Morris, ceremoniously cut the ribbon in front of VIP guests and media. The latest novelties of David Morris, which were brought to Qatar specifically for the event, were revealed on the occasion of the boutique’s opening.

Nestled in the heart of Porto Arabia, home to The Pearl-Qatar’s main marina, the intimate yet luxurious boutique exudes sophistication with a contemporary design beautifully styled in a colour palette of cool silvers and greys juxtaposed with warming hues of gold and bronze. With bespoke furnishings of dark wood and metal accents, the setting perfectly reflects the glamour of the fine jewellery.

Speaking to the media, Mr. Adel Ali Bin Ali said: “We want to get the best from around the world to Qatar. By partnering with David Morris and opening a standalone boutique, we are inching closer to our vision. The people of Qatar appreciate fashion and luxury and I am sure they are going to love the David Morris collection.”  

Mr. Jeremy Morris said, “We are proud to continue the growth of our brand in such a key region with partners Ali Bin Ali. We hope that clients will embrace our new store and delight in having the London jeweller at their doorstep.”