In another major accomplishment for Ali Bin Ali Group, iSpot – the Apple Premium Reseller (APR) – had the soft opening of its third store in Qatar at Doha Festival City (DFC) on Thursday, May 25.

iSpot is the country’s leading Apple Premium Reseller and earned its popular status by delivering on the promise of the Apple brand.

The iSpot store at DFC is the region’s first-ever APR concept store with a VIP and service area, a separate area where customers can have their products set up, and a unique lighting concept. The store also offers product and service tutorials.

The new store also marks the ninth anniversary of iSpot since it was launched by ABA Group in 2008. Apart from DFC, iSpot APR is currently located at City Center Doha and Ezdan Mall.

Mohamad A. Ebrik, Chief Operating Officer – ABA ICT, who was present at the opening of the new store, said: “iSpot is an optimum place to experience the latest Apple products. Technology, coupled with our customer-centric service, has positioned us at the top. With this new store, we aim to reach out to more people and make the best technology more accessible to the people of Qatar.”

In addition to being housed in some of the country’s best locations to test-drive any Apple product, iSpot delivers support services, installation advice and also offer training and specialist software expertise to give customers confidence in their purchases.