Ali Bin Ali & Partners marked an important partnership milestone with Colgate-Palmolive during a goal alignment meeting held on 15 December 2025 at the Crowne Plaza Hotel, Qatar. The meeting brought together senior leaders and teams from both organizations to recognize achievements, strengthen collaboration, and align on future priorities.

During the event, Ali Bin Ali & Partners was presented with a memento in recognition of achieving the highest market share among the Top 3 customers in Qatar for 2025. The session also focused on aligning priorities for 2026, with discussions centered on key initiatives and strategies aimed at sustaining market share while driving innovation in a highly competitive retail environment.

The achievement reflects the strong engagement and collaboration between both teams, with special recognition given to the Ali Bin Ali & Partners team for their continued commitment, teamwork, and execution excellence. Under the leadership of Mr. Ghassan Aibef, General Manager, the success highlights a collective team effort in maintaining leadership in the oral care category despite ongoing market challenges.

Looking ahead, both teams emphasized growth driven by innovation, e-commerce expansion, and data-driven strategies to respond to evolving market dynamics in 2026. The teams reaffirmed their commitment to executing the right plans and strengthening the partnership to ensure sustainable growth.

Commenting on the partnership, Alek Penbeyan, General Manager of Colgate-Palmolive Gulf States, stated: “Ali Bin Ali & Partners is one of the strongest partners in the Gulf, and we are proud to have achieved the highest oral care market share in the region together. Ali Bin Ali & Partners continues to be a role-model team in best practices, driven by passion, strong engagement, and a determination to sustain growth.”

The meeting concluded with a shared commitment to taking the partnership to the next level and continuing to drive success together.