Galeries Lafayette celebrates children’s imagination at the Silly Monsters Mascot Event

Galeries Lafayette Doha, a renowned retail destination, hosted a delightful children’s fair at 21 High St. in Katara village, Doha from December 28 to 30, 2023. The event, centered around the Silly Monsters mascots, aimed to celebrate creativity, fun, and inspired arts and crafts activities.

The Silly Monsters campaign which began in October 2023, entailed imaginative drawing submissions from children of Galeries Lafayette Doha employees, which were transformed into lovable mascots. The December event showcased the nine captivating mascots: Giggles, Chomper, Howler, Friendly the Fluffy Monster, The Playful Clumsy Yaya, Micaiah the Minion, Silly Saturn, Galerina, and Peekaboo.

To engage with the public, a vibrant parade was organized through the enchanting alley of 21 High st., where each child proudly marched alongside their mascot, captivating the crowds. At the end of the parade, a colossal photo booth, adorned with the Silly Monsters theme, allowed the public to capture memorable moments with the mascots and their creators.

Guests were also treated to one-on-one sessions with the talented mascot developers, who shared the stories behind their inventive creations and the inspiration that fueled their imaginative process.

The uniquely designed mascots, crafted by children and brought to life by Galeries Lafayette Doha, stole the spotlight with their playful characteristics and impressive dance moves, captivating the audience’s hearts.

In addition to the event’s festivities, guests had the opportunity to explore the diverse range of shops and boutiques within 21 High St., offering the finest selection of products in this outdoor shopping hub.

Galeries Lafayette Doha remains committed to fostering creativity and providing memorable experiences for children and families. The Silly Monsters mascot event exemplifies the boutique’s dedication to celebrating imagination and inspiring young minds.

Royal Air Maroc Airlines – Product Presentation for Corporates and Travel Agents

Royal Air Maroc, GSA for Ali Bin Ali Travel Bureau, organized a trade seminar on December 14, 2023, targeting corporates and travel agents in Qatar. The purpose of the event was to enhance the new developments of the airlines route, products and its facilities for passengers.

The seminar was conducted by the GSA team headed by the GSA Manager, Mr. Chandana De Silva, together with Mr. Asad Ali, Ms. Nouhaila Belhachmi and Mr. Ashraf Bundhun.

Present at the event was the Country Manager for Royal Air Maroc for Qatar, Oman and Kuwait, Mr. Karim Ibrahimi. In his remarks, Mr. Ibrahimi highlighted the company’s remarkable achievements over the years, aligning with the airlines long term vision. He emphasized the significance of the partnership between Royal Air Maroc and ABA Travel Bureau, foreseeing mutual success over the years.

Mr. De Silva expressed the company’s unwavering commitment to expanding business operations by collaborating with valued partners like Royal Air Maroc, and sending passengers across the USA, Europe and African regions. “This collaboration aims to elevate passenger experience and expand the pathway for the airline and its exclusive services offered on board and on ground,” he noted.

The event served as a platform for Royal Air Maroc to showcase its dedication to delivering exceptional travel experiences and strong partnerships within Qatar travel trade.

Engaging with corporates and travel agents in Qatar, Royal Air Maroc together with ABA Travel Bureau, strengthened their trade presence and provided unparalleled services to its network.

Art and education collide in a new collaboration between Monoprix Qatar and Muna Al-Bader, Qatar’s Art Ambassador at UNESCO, to support Education Above All

Leading the way in sustainability, Monoprix Qatar, a subsidiary of Ali Bin Ali Holding has launched a new recycled tote bag, designed by prominent Qatari artist Muna Al Bader to support Education Above All (EAA). 50% of the sales will be donated to EAA, the global non-profit organization that provides education to children in underserved communities.

Muna Al-Bader, a driving force behind Qatar’s thriving art scene is a self-taught multi-talented artist whose paintings are known for their intricate details and vibrant use of blue in a contemporary manner.

The launch event was held on December 05, 2023 at the Monoprix hypermarket in Doha Festival City. Attendees included Mr. Bruno Pedretti, Store Manager, Monoprix Place Vendome, Muna Al-Bader, and people from Education Above All.

“We are incredibly proud of our partnerships with Muna Al-Bader and EAA, which strive to not only uphold Monoprix’s sustainability cause, but also to extend access to quality education for children worldwide, empowering them to build a brighter future for themselves and their communities.”, said Mr. Sebastian Farhat, COO, Consumer & Hi-Tech Retail, Ali Bin Ali Holding.

Created by FabricAID, a Lebanese social enterprise focused on collecting and sorting clothing donations for reselling in the MENA region, the Monoprix tote bag is made from 60 percent upcycled material that is fumigated and cleaned. This allows to save on using virgin fabrics by optimizing upcycling of clothing that would have otherwise ended up in landfills causing pollution to the earth.

Monoprix’s association with FabricAID will enable 1,900 individuals in marginalized communities to buy clothes at extremely low prices.

Muna Al-Bader, the artist who designed the bag, said, “This is my first time partnering with a retail brand for my artwork, and I’m thrilled to be collaborating with Monoprix Qatar on this meaningful initiative. I believe that art can be a powerful force for good, and I’m honored that my design can help support education for children around the world.”

The Monoprix and Muna Al-Bader recycled tote bag is available now at all Monoprix stores in Qatar. Monoprix’s eco-friendly bag campaigns continue to play a crucial role in supporting various causes, including Qatar Charity and Qatar Cancer Society.

Monoprix Qatar brings joy to Amal Center for Special Needs

In a heartwarming display of community spirit, Monoprix Qatar, a subsidiary of Ali Bin Ali Holding marked International Day of Persons with Disabilities by spreading cheer and supporting the incredible work of the Amal Center for Special Children.

The Center buzzed with activity as Monoprix staff and representatives from the Ministry of Education gathered for a day of fun and purpose.

“Our collaboration with the Amal Center is a powerful reminder of the transformative impact of community partnerships. Imagine a world where everyone feels welcome and connected. That’s what we’re creating by nurturing social ties and championing diversity.”, said Mr. Sebastian Farhat, COO, Consumer & Hi-Tech Retail, Ali Bin Ali Holding.

The event began with a series of engaging activities designed to spark the creativity of the students enrolled at the Center. Following the energetic icebreaker, visitors then embarked on a tour of the Center, viewing classrooms and meeting the students firsthand. This provided a glimpse into Amal’s vital mission of providing comprehensive care and education for children with special needs in Qatar.

The event then moved to the conference room, where a presentation highlighted the Amal Center’s remarkable achievements and the results of a survey conducted to gauge the satisfaction level of students’ parents.

Speaking on the occasion Mr. Ahmad Aleeis, Executive Manager, Aamal Center for Special Needs said, “This International Day of Persons with Disabilities holds a special meaning for our community at Aamal Center. Our society’s unwavering support empowers us to create a world where every child thrives, regardless of their abilities. Together, we break down barriers and build bridges of inclusion, and for that, we are eternally grateful.”

To culminate the day on a sweet note, Monoprix Qatar distributed gift bags to over 100 students. These thoughtfully curated gifts brought smiles to every face. Monoprix Qatar remains firmly committed to making a positive difference in the lives of children with special needs and their families.