Once again bringing the finest in international fashion to Qatar, Ali Bin Ali (ABA) Fashion has inaugurated a new store for the Parisian men’s fashion house Berluti. The boutique at Place Vendome Mall was opened to the public on Friday, July 22, offering a 360-degree Berluti lifestyle experience.
Berluti, a name synonymous with style, elegance and unparalleled craftsmanship – and founded by Alessandro Berluti, is renowned for their deep understanding of the mastery of footwear, consistently producing shoes for the well-shod gentleman since its birth in 1895.
Since then, Berluti has cultivated its own unique style by bringing together audacity and elegance. Expertise in shape, leather patinas, fabric selection and precision of cut are the signatures of the ideal male wardrobe. From head to toe.
Located in the luxury section of Place Vendome near Dior and Loro Piana boutiques, Berluti organically blends with the gorgeous architecture of the destination. Like all other Berluti stores around the globe, the boutique design focuses on luxurious simplicity through exceptional materials.
With a welcoming and pristine setting of white and warm browns, the décor is inspired by the depth and variety of Berluti’s leather patina. In a subdued salon-like atmosphere, Berluti’s Club chair and furniture offering are displayed, overlooking the patina-inspired ceiling, celebrating the Maison’s lifestyle heritage and innovations.
Curated for the Qatari taste, the collection at the Place Vendome boutique will display a complete range of men’s accessories, including shoes and leather goods. The French House makes no apologies for their exceptionally luxurious goods, making the Berluti man undeniably elegant with exquisite taste.
From shoes, bags, wallets to accessories, Berluti creations are hand-assembled and customizable from the wooden last to the choice of leather and patinas.
Speaking about the latest addition to ABA Fashion’s portfolio, General Manager of ABA Fashion Mr. Kevin Gerard Pender said: “We are very proud to be associated with such a luxurious fashion House and present the only Berluti store in Qatar. With the common vision of offering premium experience for our esteemed clients, ABA Fashion and Berluti hope to please the refined taste in fashion of the people in Qatar.”