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ABA Holding launches world’s largest Monoprix store at Place Vendome mall

Ali Bin Ali Holding’s Market Hall division has inaugurated world’s largest Monoprix outlet at Place Vendome in Lusail – the new home for luxury and fashion in Qatar. The renowned French retail chain’s store, which boasts of more than 35,000 high-quality goods spread across its 9,000sqm location, opened its doors to the public on Friday, April 15.

Located on the ground floor of the sprawling Place Vendome, the Monoprix store near Entrance 2 of the mall is not only convenient to find but also easily accessible for shoppers.

The new Monoprix outlet, the chain’s sixth store in Qatar, is everything you would expect from your favorite French hypermarket. Apart from the wide range of local and international brands, the store creates a variety of dedicated in-store experiences for its clientele. From restaurants, candy stores to exclusive electronics, kitchen gadgets and organic food items, Monoprix is here to modify your retail experience.

Apart from the already-popular Monoprix Fish M Fish, SaladM, MCrust, MGrill, MPizzeria and Crepe M Waffles, the new store also has MTacos, which offers the true taste of Mexican Tacos to savor authentic Mexican Street comfort foods. Prepared with fresh ingredients and cooked right in front of the guests, these restaurants have undoubtedly strike the right chord.

Speaking at the soft opening of the hypermarket at Place Vendome, Lusail, Mr. Sebastien Farhat, Monoprix’s Regional General Manager, said: “We are delighted to announce that our newest and largest outlet is now open. Responding to the demands of our loyal clientele, Monoprix is always looking forward to expand its retail footprint in Qatar and our presence at the glamorous Place Vendome is part of that mission. We want the people of Qatar to experience the extraordinary world of Monoprix and enjoy every bit of it. This is not just a hypermarket, it is a world of its own where you can shop, eat and relax.”

Monoprix Qatar is one of the most popular hypermarket chains in Qatar. The retail chain currently has six stores in Qatar: Palm Towers – West Bay, Doha Festival City, Medina Centrale at The Pearl-Qatar, Msheireb Galleria, iCONIC 2022 building in Aspire Zone and the new store at Place Vendome Mall.

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Ali Bin Ali Technology Solutions and Balador sign strategic partnership

Ali Bin Ali Technology Solutions (ABATS) and Balador have signed a strategic partnership aimed at activating the Balador electronic platform for all public and private sector organizations in Qatar.

Balador’s agreement with ABATS will elevate the customer flow experience to new heights, making the customer journey completely digital through this exclusive representation in Qatar by Ali Bin Ali Technology Solutions.

Balador is an intelligent cloud-based customer flow management tool that takes queuing from physical to virtual. It simply revolutionizes the way businesses provide their services and how they manage their customers’ journey by making queues a thing of the past.

This multi-tenant platform lists service providers, from both the public and private sectors, along with the branch names, services provided, locations, working hours and estimated waiting times based on proximity and availability. This allows the end user to book a ticket for the needed service or appointment without having to call, wait or queue for it; as well as rate their experience through star ratings and or text/voice messages.

All this translates into better time management for the public, avoiding crowding at business locations, and reducing pressure on customer-facing employees, thus increasing efficiency, productivity and customer satisfaction.

The signing of the agreement marked a commitment, from both parties, to cooperate in the field of information technology and digital transformation through the introduction of the Balador platform in Qatar.

The memorandum of understanding was signed on the sidelines of Smart City Expo Doha 2022, which was held on March 29 and 30, by the General Manager of ABATS, Mr. Rami Ammari, and the CEO of Balador, Mr. Mohamed Atout, in the presence of Mr. Mohamed Al Ebrik, the COO of Ali Bin Ali Holding’s ICT Division.

This agreement came in line with Qatar National Vision 2030 for economic transformation and the creation of a sustainable knowledge-based economy. It is also supporting the strategic national objectives of delivering integrated IT services and solutions for smart cities consistent with the vision and directives of His Highness Sheikh Tamim bin Hamad Al Thani, Amir of the State of Qatar.

Balador is a leader in digital technology solutions, applications and customer services, with extensive experience in the Middle East gained over more than 15 years in the field of digital transformation. This unique experience helped it conceive the idea of the electronic platform, Balador, to change the way the service is organized and delivered while managing the customer experience through abolishing the queue completely and making it a thing of the past.