Ali Bin Ali Holding is delighted to announce that ABA Beverages, the exclusive bottler of PepsiCo in Qatar, has bagged two awards at the 2021 Regional Conference in Dubai. The first, recognizing the top performer in the Total Liquid Refreshment Beverages Growth for the year 2021 and the secondly for the largest most successful water innovation.
The award ceremony hosted by PepsiCo Middle East North Africa (MENA), gathered bottlers from all over the region as well as PepsiCo Regional Leadership and senior executives. ABA Beverages was congratulated as the 2021 top performer in the below 60 million cases markets category for having achieved the highest share growth in total Liquid Refreshment Beverages. The market share is measured by Canadean – an independent, global research agency who publishes monthly market survey reports.
The second award recognized the largest, most successful water innovation. ABA Beverages was again selected as a winner for the success of Aquafina in Qatar in 2021, once again confirming the company’s strategic commitment and investment capabilities.
Commenting on the awards, ABA Beverages General Manager, Mr. Marc Karam reiterated that he was delighted to receive the 2 accolades on behalf of the company. Mr. Karam said, “These awards reflect the strong commitment of Ali Bin Ali Holding who have invested ahead of the curve and continued to promote the growth of PepsiCo brands in Qatar. As an organization, ABA has stewarded Pepsi’s brands and range of products with utmost pride and continues to invest in growing the business against all sorts of challenges.”
ABA Beverages General Manager also went on to say “I commend the passion and the drive of ABA Beverages associates. This determined team managed to install and commission a full state of the art line during the pandemic and worked through the lockdown in 2020, gaining 32% Canadean share of market over the course of 18 months. That’s a huge achievement and we can celebrate it”.
Congratulations to Team ABA Beverages!