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Dohatna Innovative Distribution to reward premium Samsung phone users with My Book Qatar offers

Dohatna Innovative Distribution, a subsidiary of the Ali Bin Ali Holding, which is the official distributor of Samsung in Qatar, has launched one of the most exciting rewards programmes for its customers. Dohatna just released details of the campaign that awards new purchasers of premium Samsung phone models in the country with hundreds of free offers through its new partnership with My Book; the most popular deals App in Qatar.

Built on the popular Buy 1 Get 1 Free mechanism, complete with a large range of free offers of merchandise, Dohatna Innovative Distribution’s rewards initiative is attracting the attention of customers in Qatar.

Commenting on the latest initiative, Mr. Mohammad Imran General Manager of Dohatna Innovative Distribution said “Dohatna Innovative Distribution renown for the highest standard of quality products with competitive pricing. This is a reputation we maintain with great pride. By rolling out the Dohatna My Book App we have elevated our portfolio of exceptional customer benefits and we look forward to having our customers enjoy reward upon reward by cashing in on the free offers. Our collaboration with Qatar’s own, award winning rewards app, My Book Qatar will ensure the highest degree of satisfaction for premium Samsung customers.”

Mr. Deepak Jayaram, Brand Manager at Dohatna had this to say, “This is just one of our continuous efforts to offer best-in-class benefits for premium customers of Samsung. Because we wanted to give our customers something to not just celebrate but also benefit from, we have made sure that the Dohatna My Book App is available as a complimentary download to all customers who purchase premium Samsung phone models in Qatar.”

My Book is hugely popular among consumers, and has a network of hundreds of outlets across all categories of merchants, hotels, theme parks & entertainment venues. My Book provides one of the best digital solutions for app users to discover and save on all the experiences that Qatar has to offer. “As part of Dohatna My Book App, Samsung users will have access to more than 2,000 buy one get one free vouchers at more than 1,000 of the most popular outlets in Qatar” said  Abdulla Soomro, CEO of My Book Qatar. “The App provides offers across fine dining, fast food, hotels, buffets, theme parks, travel, cafes, salons, spas, gyms, shopping & more.”

Dohatna My Book Qatar 2021 App is available on both Android and iOS, and Dohatna customers buying premium Samsung phone models can enjoy it at more than 1,000 of the leading outlets in Qatar.

 

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Galeries Lafayette Doha launches new ‘Lines of Abstraction’ campaign

Reflecting the brand’s innovation and creativity, Galeries Lafayette Doha has launched the inspiring ‘Lines of Abstraction’ campaign. Introduced with the tagline, the ‘Line that connects us’, the campaign will continue until September 30, 2021.

The visual campaign is based on the idea of ‘Line art’ or Line drawing’ that consists of distinct straight or curved lines placed against a background to represent two-dimensional or three-dimensional objects.

As the tagline suggests, the campaign revolves around the use of single line drawings and the reflection of lines that connect us. The abstract lines in our subconscious mind interact with our surroundings and acquire a more definite form to take a more concrete shape. This in a way, it designs our lives and emotions. Different variations, colors, methods, with the artist’s own specific characteristics, help create lines around our thoughts and eventually become a line that connects us all.

In true Galeries Lafayette style, the key message of the campaign reflects in every aspect of the Department Store, integrating shopping with the wider experience of the ‘Lines of Abstraction’ campaign. 3D faces structures interacting with the mannequins and original painting design on accessories windows are just some elements to look out for.

Rounding up the experience, Galeries Lafayette Doha’s food and beverage outlets are offering some special-edition ‘linear-inspired’ dishes. These exclusive desserts and savory dish are simply ‘Art on a plate’.

Speaking about the campaign, General Manager of Galeries Lafayette Doha Mr. Kevin Gerard Pender said: “Fashion is not just what meets the eyes, and through the ‘Lines of Abstraction’ campaign, we have tried to highlight the non-obvious. The linear elements in a way simplify the complex world around us and give a new perspective to fashion. It is our way of creating a connection with our clients and staff through fashion, accessories and gastronomy.”