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Prime Distribution Trading Company signs partnership with I-Life Digital Technology

Introducing yet another innovative tech brand in the Qatar market, Ali Bin Ali Holding’s Prime Distribution and Trading Company ceremoniously announced its partnership with I-Life Digital Technology on August 14, 2018. 

 

In an event held at The Westin Doha Hotel & Spa, US based I-Life Digital Technology signed up Prime Distribution Trading Company as their distributor partner for Qatar.

I-Life also used the occasion to introduce two flagship models – the ultra-slim notebook, ZED AIR 3 and the portable all-in-one PC, ZED PC.

 

Present at the event were Mr. Deepak Bhatia, I-Life’s Global Director for Sales and Marketing, and Mr. Mohammad Imran, Prime Distribution Trading Company’s General Manager. The function was also attended by members of the local media, social media influencers and Prime Distribution and Trading Company’s retail customers.

 

Speaking about the new brand, Mr. Imran said, “We are excited to partner with I-Life for its range of budget smart devices exclusively for the Qatar market. We are confident that I-Life’s product proposition, coupled with Prime Distribution’s unique capabilities to provide the widest range of products seamlessly across the market, will go a long way. 

“I-Life, with its range of affordable products, will cater to the demands of the the consumer and thereby, grow the market.”

 

I-Life is one of the fastest-growing PC companies in the region with a presence across 45 countries in the Middle East, Turkey, Africa, CIS, India, Bangladesh and Nepal. The brand addresses first-time buyers, students and price-conscious consumers across the region with its range of tablet PC, ultra-slim notebook, all-in-one PCs, smartphones and smart watches. The introduction of I-Life into the Qatar market by Prime Distribution and Trading Company has opened a new segment of affordable devices in the country. 

 

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Joining the flight, ABA Travel Division Goes Live with FORWARD application

Adding another business division to its portfolio, Ali Bin Ali Holding’s FORWARD project went Live at ABA Travels on August 5, 2018. 

 

With preparations continuing since the month of May, team members from the division and FORWARD PMO left no stone unturned to guarantee a smooth transition to the new system.

 

Though it is the Finance and Procurement teams that are primarily involved in the project, there was complete support from departments within the division. It was a hectic journey but the very young Finance team of ABA Travels took up the challenge and wheeled through with confidence.

 

It was the hard work and dedication of Azhar Baksh, Parag Karki, Arjun Marasini, Midhun Puthiyaparambil Jose, Mohamed Hadj Khalifa, Floriefel Canda, Jenny Veloria Sumang and Khurshid Alam combined with support from the FORWARD PMO that made the Go Live a success.

 

FORWARD has not just replaced the financial system for the travel division, but will also play a vital role in enhancing the functionality of e-travel. It will significantly add value to the finance and procurement processes.

 

Azhar Baksh, who is leading the project in the division, said: “I am proud of my team. Each one of them gave their best to make the transition process flawless. They underwent training and workshops, collected reports and prepared data to minimize the chance of any problem after the Go Live”.

 

Congratulations to the great team, keep up the good work!

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Ali Bin Ali Hospitality attains new heights, receives Food Safety Management System ISO 22000 certification

Adding another achievement to the Ali Bin Ali (ABA) Holding portfolio, the Ali Bin Ali Hospitality division has been awarded the Food Safety Management System ISO 22000 certification. With this, Ali Bin Ali Hospitality became one among the top hospitality companies in Qatar to receive the recognition.

 

The certificate was ceremoniously handed over on August 1, 2018 by Bureau Veritas Certification Qatar at a private event held at ABA Hospitality’s fine-dining restaurant, Em Sherif Qatar.

 

The award was handed over by the Chief Executive Officer of Bureau Veritas Qatar, Mr. Selim Kseib, to General Manager of ABA Hospitality Mr. Philippe Tardieu. 

 

Mr. Tardieu thanked his team for their efforts and said, “Ali Bin Ali Group is investing a lot in the hospitality industry. To support this growth, it was an essential part of our strategy to create a safe and quality foundation for our food business. We wanted to ensure our expansion with the best international practices. Food is pleasure for the senses but its quality is critical for our business reputation. ISO 22000 is the ultimate recognition of our standard. It not only validates and adds value to our efforts but also encourages us to seek excellence in our everyday operations.”

 

Mr. Kseib congratulated the Ali Bin Ali team and said; “It was a pleasure working with ABA Hospitality. I would like to compliment the team on achieving the ISO 22000 mark in less than six months. This is an achievement in itself. This coveted certification truly reflects the high level of commitment and leadership from Ali Bin Ali Hospitality to benchmark best international practices in Food Safety Management Systems. We take great pride in this association with ABA and truly see ABA as an esteemed strategic partner in promoting the culture of Excellence in the State of Qatar.”

 

ISO 22000 is a standard developed by the International Organization for Standardization dealing with food safety. This international standard specifies requirements for a food safety management system where an organization in the food chain needs to demonstrate its ability to control food safety hazards in order to ensure that food is safe at the time of human consumption. The certificate integrates the principles of the Hazard Analysis and Critical Control Point (HACCP) system and this makes ISO 22000 the highest form of accreditation in the industry.